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| ABS-CBN continues to lead in national, Mega, metro |
 IN June, Filipinos nationwide tuned in to the intensifying story of “Agua Bendita,” witnessed Jovit Baldivino’s triumph at the first “Pilipinas Got Talent,” and saw James Reid declared as the big winner in “Pinoy Big Brother Teen Clash 2010,” driving ABS-CBN to the top of the national, Mega Manila, and Metro Manila TV ratings surveys by Kantar Media/TNS. ABS-CBN trashed competition once again in the nationwide ratings game as it hit an audience share of 44%, or 13 points higher than GMA 7’s 31%.Kapamilya’s lead in Mega Manila average audience share increased to 36% against GMA 7’s 34%. Year-on-year, ABSCBN’s audience share in Mega Manila grew by .8 points from 35.2% in June 2009, while GMA’s audience share lost seven points from 40% in June 2009. Metro Manila continues to become an ABS-CBN bailiwick with an audience share of 38%, or six points higher than GMA 7’s 32%. It bagged all 10 slots in the combined weekday and weekend Top 10 most watched programs for June with “Agua Bendita” still taking the lead with an average rating of 40.3%. “Pilipinas Got Talent” secured the second spot for its Sunday airing with 37.2% and the third spot for its Saturday airing with 36.7%. Flagship news program “TV Patrol World” remains the most watched primetime newscast with 32.9% versus its rival “24 Oras” which only landed in the 22nd slot with 21.3%. “Pinoy Big Brother Teen Edition Clash 2010: Unite at the Big Night” where Fil-Australian James Reid emerged as the Teen Big Winner grabbed the ninth slot with 27.6%. Fashionserye “Magkaribal” top billed by Gretchen Barretto and Bea Alonzo ranked 11th in the overall programs for June with only less than a week of airing, hitting an average rating of 27.3%. Other ABS-CBN programs in the top 10 include “Kung Tayo’y Magkakalayo” (34.5%), “Maalaala Mo Kaya” (33.2%), “You Got It (Sunday)” (30.1%), “You Got It (Saturday)” (29.1%) and “Rated K” (27.6%). Kantar Media/TNS is a leading market research group in the world with a proven track record in audience research measurement systems in 32 countries. ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court. Comments (0)
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