ABS-CBN Publishing’s Metro Magazine iPad Edition was named winner of Best Use of Screen Tablet Platform at the Asian Publishing Awards (APA) held in Bangkok, Thailand on July 8, 2011. It won in one of the most contested of the 11 categories of the awards, which included entries from nine countries across the region.

The Metro Magazine iPad Edition was cited for “not being merely as a translation of its printed edition into a digital screen, but as an extension of the brand with its own personality and capabilities offering a different reading experience altogether.” It was acknowledged for its achievements in its business model and content, as Metro has consistently been among the most downloaded lifestyle apps since its launch in 2010.

“In ABS-CBN we appreciate every opportunity to promote the best in Filipino style, fashion and culture. We are excited to be doing this in a highly engaging medium that has a fast growing global reach,” said Mark Yambot, head of Business Development for ABS-CBN’s Cable Channels and Print Media Group, in his acceptance remarks.

“With Metro Magazine iPad Edition, ABS-CBN Publishing became the first Philippine magazine on the iPad. After almost one year, it continues to set the standard in terms of great articles and interactive features…This award is welcome news, and recognition that we are bringing together content and technology at an internationally competitive level,” said ABS-CBN Publishing head Ernie L. Lopez.

ABS-CBN Publishing joined winners from nine countries, which included three others from the Philippines—Adobo Magazine, Hinge Inquirer Publications and Manila Water Company Inc.

Photo Caption: Mark Yambot (2nd from right), head of Business Development for ABSCBN’s Cable Channels and Print Media Group, accepts the award on behalf of ABS-CBN Publishing

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