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| First Gen, ABS-CBN lead the way |
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FIRST Gen Corporation and ABS-CBN Corporation expect to maintain their leadership position in their respective industries, through strategies suited to their chosen markets. At the annual budget conference, First Gen chief executive Federico R. Lopez (FRL) said the company has anchored its growth on the pursuit of clean, indigenous energy, allowing it to have a distinct set of energy assets that are not easy to duplicate. First Gen has positioned its generation portfolio among the cleanest fuels—natural gas, geothermal and hydro. With the passage of the Renewable Energy Act, First Gen is expected to avail of incentives mandated for its geothermal and wind projects. FRL said that even with the increase in installed capacity of the company, its carbon footprint has dropped significantly since 2005. Figures show that in 2005, First Gen’s installed capacity stood at 1,725 megawatts with a carbon intensity of 0.35 CO2 tons/MWh. By 2008, with the acquisition of the hydro and geothermal plants, First Gen’s installed capacity increased to 2,583MW while its carbon intensity significantly decreased to 0.26 CO2 tons/MWh. This shows that power produced by First Gen is the most environment friendly.Greenhouse gas emissions, measured by the carbon footprint, are believed to be causing the warming of the earth’s surface. Reducing or eliminating greenhouse gas emissions is a major environmental initiative globally. Built-in sustainability FRL added that sustainability is built into the heart of First Gen’s business model. As such, environment protection and regeneration, energy efficiency and safety are of vital importance to the company. The acquisition of Energy Development Corporation (EDC) also gave First Gen control over its fuel strategy, enabling it to deliver outstanding value propositions for its customers. FRL is likewise confident that with these distinctive set of energy assets, First Gen can bring its unique skills and capabilities to the global arena. Meanwhile, ABS-CBN research head Vivian Tin said the media company is facing many challenges, among them telephone companies moving into content creation and distribution, and competitors strengthening their own programming. However, Tin believes the organization is ready to meet competition head-on by creating even more relevant and compelling content, containing cost, improving margins especially for its direct sales businesses, and gaining more viewers among Filipinos overseas. Tin said group synergy and public service remain to be key components of its strategy for business leadership. Comments (0)
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