Pasig River Run LogoABS-CBN Foundation Inc.’s (AFI’s) Kapit Bisig Para sa Ilog Pasig (KBPIP) advocacy is set to break its own Guinness World Record through 11.20.2011 Run for the Pasig River.

“11.20.2011 is a mirror date. It symbolizes ‘Salamin ng Langit,’ our goal of reflecting the skies to a clean estero and Pasig River,” said Gina Lopez, AFI managing director and concurrent Pasig River Rehabilitation Commission chairperson.

The funds from last year’s run went to the further rehabilitation of Estero de Paco, putting up2011 Pasig River Run phytoremediation and aeration technologies to restore the water quality and provide community gardens around the estero.

This year, the funds will go to the initial rehabilitation of Estero de San Miguel, one of the five networks of esteros behind Malacañang.

In 2010, the fun run registered a record-high 116,086 runners. This year, the organizers will use radio frequency identification tags attached to the race bib to automatically count the runners as they step on the start and finish lines.

The run will have three categories. The 3K starting line will be at Roxas Boulevard cor. V. Sotto, 5K at Roxas Boulevard cor. Pedro Gil, and the 10K at Ocean Drive cor. Bayshore Avenue, all ending at the same finish line—the giant globe in front of the SM Mall of Asia.

A ceremonial 21-kilometer run, not open to the public, will be participated in by KBPIP sponsors and partners.

For more info, visit www.runforthepasigriver.com, add runforthepasigriver on Facebook or follow run4pasigriver on Twitter.