ABS-CBN has significantly widened its national lead over its closest competitor in 2009, from a 44% audience share against competition’s 37% share in February 2009 to 48% against 31% by December 2009 as seen in the TV ratings Total Homes data from Taylor Nelson Sofres (TNS).

The growth is attributed to the strong focus of the network on its core viewers, its commitment to production quality, improvements in TV reception, its great storytelling and huge star cast in its television series. The momentum was significantly noticeable with the shift in Mega Manila audience share. ABS-CBN has cut down the lead of its competition from nine percentage points in February (ABS-CBN 34% vs. GMA 43%) down to only two percentage points in December (ABS-CBN 37% vs. GMA 39%).

Metro Manila, which comprises the majority of Mega Manila, drove the Mega Manila audience shift from ABS-CBN’s 37% against the competition’s 40% share in February to ABS-CBN leading Metro Manila with 39% against the competition’s dwindling share down to 35% by year end. ABS-CBN is still the undisputed national leader with its overall 2009 performance of 45% audience share against GMA’s 34% as it also exhibited a runaway leadership in Luzon areas outside Mega Manila with 49% audience share against competition’s 32%; in the Visayas with 62% against 22%; and in Mindanao with 70% against 15%.

In addition, 14 out of the Top 15 national regular programs of 2009 were produced by ABSCBN with the competition’s best bet taking only the 11th slot. With current shows such as “Tanging Yaman,” “Kung Tayo’y Magkakalayo,” “Habang May Buhay” and “Agua Bendita” performing strongly, ABS-CBN continues its momentum in providing best-in-class programming