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| Social news and bookmarking for business 101 |
 THE finer points of “liking” and “Digging” were among the lessons shared by blogger Janette Toral in the webinar Social News and Bookmarking for Business on August 26. Bookmarking, which one is done right in one’s browser, is a way to collect and store interesting links. It is “intended for friends who want to share interesting content with one another,” explained Toral, who maintains the e-commerce resource website www.digitalfilipino.com. Social news sites meanwhile allow users to submit and vote on content, which may be in the form of lists (such as top 10s and bestof lists), breaking news, videos or photos. To harness the power of social news sites, Toral said it is important to know one’s target audience, as each site has its own particular strength and attracts certain types of consumers; Digg, for example, is the best fit for tech and news updates. Toral took participants through the basics of using the most popular sites, like StumbleUpon, Digg and Delicious. The trick in using social news is in writing the headlines and timing one’s submissions. According to Toral, a great headline must be easy to digest, entertaining and not misleading in order to hook the “linkerati,” consumers who are “very active and make an effort to vote for and link content.” The user also must make sure to submit content about 22 hours before he or she wants it to be popular and rank high in search results. Toral warned against spamming or flooding the sites. “Submit in moderation. Plan how to promote your content and maximize the platform,” she said. For example, one could post on Facebook today and on Delicious the next day. Emphasizing the give-andtake nature of the sites, Toral also advised the participants to vote for other users’ content as well. At the same time, they must make it easy for others to share their content through the addition of voting badges or buttons. Comments (0)
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