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| ‘LopezLink’ tops as source of Group news |
 LOPEZLINK, the multi-awarded monthly publication for Lopez Group employees, remains to be seen as a central source of information on the latest developments in different Lopez Group member companies.Data gathered from 959 respondents for LopezLink’s 2009 reader satisfaction survey found the publication to be strong in providing updates on the Lopez Group as well as information about the Lopez family. There was high aided awareness for LopezLink at 76% and its online edition, LopezLink.ph, had notable awareness at 25% only five months after launch. The print edition registered high readership in the past 12 months at 86% compared to 76% for the period covered by the 2008 survey. Readers expressed moderate overall satisfaction, with positive mentions on the variety of featured topics and their interest and entertainment value. Close to half of those who access LopezLink online visit the website at least once a month. Majority (59%) exhibit moderate to high involvement, going beyond simply reading articles and telling others about what they read, commenting on stories, participating in polls, and forwarding articles to their contacts. In terms of format, more than half or 54% of readers are happy with just the print version of LopezLink, while 36% want to complement the print edition with the online version. Only 10% prefer solely the online edition. ABS-CBN Research and Business Analysis conducted the survey for the Lopez Holdings Public Relations Group, publisher of LopezLink. Comments (0)
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