ABS-CBN was the country’s most watched TV network in 2011, especially during the highly coveted primetime block.
Based on Kantar Media data for the full year 2011, ABSCBN had a 42% national audience share for primetime (6 p.m. onwards), or 12 points higher than rival GMA 7’s 30%.
Overall, ABS-CBN enjoyed an audience share of 36% in 2011 vs. GMA’s 35% and TV5’s 13%. For December alone, ABSCBN topped primetime TV with a 42% share against GMA’s 31%. ABS-CBN also continued its winning streak in Metro Manila with an average audience share of 36% in December, overtaking GMA’s 34%.
ABS-CBN programs dominated the list of top 30 mostwatched programs in 2011, with 21 Kapamilya shows, and even secured the top 16 slots.
“Mara Clara” topped all programs last year with an audience share of 33.4%, followed by “100 Days to Heaven” (32.6%), “Mutya” (32.4%), “Minsan Lang Kita Iibigin” (29.4%), “Ikaw ay Pag-Ibig” (29.2%), “Budoy” (28.8%), “Maalaala Mo Kaya” (28.2%), “Noah” (28%) and “Guns and Roses” (27%). “TV Patrol” was the only TV newscast to crack the Top 10 programs in 2011 with an average TV rating of 27.2%, while its competitor, “24 Oras,” finished at No. 24 with 19.5%.
Among talent reality-search programs, “Pilipinas Got Talent” was the highest rated with an average rating of 26.8%, while “Rated K” with Korina Sanchez topped all public affairs programs at No. 14 with an average rating of 23.8%. ABS-CBN’s “TODA Max” led all TV sitcoms with 20.8%, while “Goin’ Bulilit” (20.7%) beat all other gag shows in 2011. (Excerpted from www. abs-cbnnews.com/)