Christmas is just around the corner, and I can feel children’s excitement in the air as they look forward to presents they will receive on Christmas Day. We at Knowledge Channel Foundation Inc. (KCFI) have gifts for Filipino children—these are educational content for them to learn better.
We treat every day as Christmas Day—an opportunity for us to gift young Filipinos, even teachers and parents, our support as they traverse challenging times. Children, teachers and parents are always at the heart of everything we do. Giving them access to quality educational materials despite the COVID-19 pandemic is the drive behind our programs and projects. This new normal is the time when they need support the most.
KCFI collectively innovated and pursued digital transformation as we geared towards the new normal to show our support for children, parents and teachers. Digital innovation isn’t brand new to KCFI. During this challenging time, we are creating digital experiences to help kids learn during the new normal. Since 2020, we launched the “School at Home” campaign, making distance learning possible during the pandemic. “School at Home” provided children who had to stay home during the pandemic the chance to continue learning via our on-air and online shows.
We also have presents for parents and teachers. To lend them a helping hand in teaching children, we produced the Knowledge Channel Portable Media Library (KC PML). The KC PML contains more than 1,500 video lessons and educational games to make distance learning a lot easier for them and their students and children.
We have an e-gift project where people can purchase Christmas e-gifts for Filipino children. These e-gifts will help fund the development of Knowledge Channel video lessons for 3-8-year-old children and provide public school students with a Knowledge Channel Flash Drive containing video lessons. These presents are available at any time of the year.
On our 22nd year, KCFI shifted our focus to 0-8-year old children. Supporting these young children at the early childhood stage is our way of helping them for the rest of their lives, as 90% of brain development happens before age 5. KCFI launched shows such as “Wikaharian,” “Ready, Set, Read,” “Kwentoons” and “Musikantahan.” These shows tackle English, Filipino and values, among other topics.
As we enter a new year next month, let’s ensure that learning never stops for the Filipino youth despite the pandemic. At gaya ng lagi naming sinasabi sa Knowledge Channel—Ang Saya Matuto ng Bago!
Support the distance learning of our Filipino children! Donate to Knowledge Channel Foundation so we can continue to provide free access to over 1,500 video lessons to teachers, parents and learners: BPI Acct. No. 0201-0409-14. For documentary purposes, email us a copy of your deposit slip at This email address is being protected from spambots. You need JavaScript enabled to view it. . (Story/Photos by: Rina Lopez)