Bida Best KidsABS-CBN embraces its responsibility to produce values-oriented programs for Filipino children that entertain and empower them, with the Bida Best Kid campaign.

Through the campaign, ABS-CBN advises viewers that the programs aired on its free TV and cable channels are suitable for kids because of their child-friendly content that nourish their minds with knowledge and good values, and feeds their aspirations to become the best that they can be.

The Bida Best Kid programs can be seen on ABS-CBN Channel 2, Studio 23, Hero TV and a free TV channel for kids to be offered on ABS-CBN Digital TV when the government gives the go-signal for the rollout.

Among the current ABS-CBN programs that are certified kid-friendly are “E-Boy,” “Matanglawin,” “Wansapanataym,” “Sailor Moon,” “Naruto,” and Nickelodeon and Marvel titles such as “Penguins of Madagascar” and “X-Men.”

The campaign recently kicked off on “ASAP 2012” with its first station ID starring the brightest Bida Best Kids of ABS-CBN such as Zaijian Jaranilla, Xyriel Manabat, Bugoy Cariño, Yogo Singh, the “Junior Master Chef: Pinoy Edition” Final Four, the kids from “EBoy,” “Wako Wako,” and “Goin’ Bulilit” and the now-defunct “Ikaw ay Pag-ibig” and “Pinoy Dream Academy: Little Dreamers.”