ABS-CBN Supports MSAPS ascendant 2017 media congressThe gift card has become so popular and entrenched as a go-to gift for holidays and special occasions. Moreover, this growing preference by the consumer market for physical gift cards is accompanied by a rise in the popularity of digital/electronic gift cards or EGCs.

ABS-CBN Global Business Development manager Mike Tolentino thus saw opportunities for ABS-CBN to be of better service to Filipinos everywhere through the use of EGCs.

Enter Checkout+, powered by TFC and Giftaway, an e-gift company in the Philippines.

“Checkout+ is a web-based, mobile-friendly, hassle-free and secure way for Filipinos abroad to send EGCs to their beneficiaries in the Philippines,” said Tolentino. “It offers a variety of products and services from Philippine-based establishments which overseas Filipinos can choose from as gifts or presents to their loved ones in the homeland.”

How does it work? The overseas Filipino simply purchases an EGC on the Checkout+ website using a credit card or PayPal. The recipient in the Philippines receives a notification of the EGC via text message and email. The recipient in the Philippines can claim the EGC at any authorized branch of the merchant by showing the code to the cashier or customer service.

“The beauty of Checkout+ is that it is simple, instant and convenient to both the giver and receiver especially with the ever-increasing consumer connectivity through the ubiquitous mobile gadgets,” said Tolentino. “And far from the previous image of gift cards as a thoughtless, impersonal gift, the giver is not only able to send a personalized message; he or she actually can put a lot of thought in choosing the EGC from a list of quality and vetted brands or merchants. In the end, it’s a win for everybody.”

To try out Checkout+ and surprise your loved ones, visit https://checkoutplus.mytfc. com/.(Story/Photos by: Nerissa Fernandez)