Smart AllianceABS-CBN Broadcasting Corporation
has forged three agreements with five Southeast Asian companies to further strengthen their group, the Smart Alliance, which intends to collaborate on content, sales and marketing and technology.
Representatives from founding members BBTV (Thailand), International Media Corporation (Vietnam), Media Nusantara Citra (Indonesia), Media Prima (Malaysia), and MediaCorp (Singapore) convened in ABS-CBN for a two-day summit where they formally signed an equipment and facilities rental agreement and a website agreement.
The former aims to share facilities among Smart Alliance members and reduce operational and equipment costs, while the website agreement aims to provide information on the alliance to its different stakeholders.
A long with this, they also signed an agreement on the implementation of a joint sales package in line with their objective of driving regional revenue through a common led strategy and new target markets to enable the alliance to gain sustainable competitive advantage.
During their stay, the delegates experienced Philippine media the Kapamilya way when they watched “Wowowee” live. The executives were impressed with ABS-CBN’s technological advancement in terms of studio facilities as well as the caliber of the show’s production.