“Seven Sundays” screenwriter Kiko Abrillo, Rebisco SVP for Marketing Rey delos Reyes, ABS-CBN Film Productions Inc. Branded Entertainment Unit (BEU) head Thellie Castro-Palanisamy, Dwight Bercero of BEU-Cinema, “Seven Sundays” screenwriter Jorell Gonzaga and Gines Sarangaya of Operations-Star Cinema, together with the film’s stars, Ronaldo Valdez and Cristine ReyesStar Cinema’s “Seven Sundays” was recognized for depicting the Filipino family values of understanding, forgiving, respect, unity and love at the Asia-Pacific (APAC) Tambuli Awards.

The movie was a collaboration between the film production arm of ABS-CBN and Rebisco to inspire and strengthen Filipino families around the world. Accepting the Cinema for Good special award were “Seven Sundays” screenwriter Kiko Abrillo, Rebisco SVP for Marketing Rey delos Reyes, ABS-CBN Film Productions Inc. Branded Entertainment Unit (BEU) head Thellie Castro-Palanisamy, Dwight Bercero of BEU-Cinema, “Seven Sundays” screenwriter Jorell Gonzaga and Gines Sarangaya of Operations-Star Cinema, together with the film’s stars, Ronaldo Valdez and Cristine Reyes. The APAC Tambuli Awards, held at Shangri-La at the Fort, is the pioneer award show globally on effective advertising for good. The award-giving body looks at entries from Asia-Pacific, Australia, New Zealand and the Middle East, including campaigns created or initiated from anywhere in the world that run in Asia-Pacific, Australia, New Zealand and the Middle East. (Story/Photos by: Kane Choa)