ABS-CBN chief content officer, executive adviser to the chairman and ABS-CBN University president Charo Santos-Concio in the summer SIDABS-CBN has launched its summer station ID (SID), with the theme “Ipanalo ang Pamilyang Pilipino,” that calls on the people to elect leaders who will champion the Filipino family.

The summer SID encapsulates a timely reminder for Filipinos, who are faced with the task of electing new leaders on May 9.

The Halalan-inspired summer SID features Kapamilya stars, ABS-CBN News anchors and ABS-CBN executives: Piolo Pascual and John Lloyd Cruz; Noli de Castro, Bernadette Sembrano and Ted Failon; and ABS-CBN chief content officer, executive adviser to the chairman and ABS-CBN University president Charo Santos- Concio. They call for change and talk to the people about the kind of leader the country needs.

Piolo and Sarah Geronimo sing the theme song together with Ebe Dancel and Elmo Magalona. They are joined by an ensemble of artists that includes Erik Santos, Angeline Quinto, Yeng Constantino, Jed Madela, KZ Tandingan, Richard Poon, Morissette, Bradley Holmes, Jason Fernandez and Daryl Ong.

The ABS-CBN Creative Communication Management division produced the “Ipanalo ang Pamilyang Pilipino” SID. Inspired by the musical composition of Thyro Alfaro and Yumi Lacsamana, the theme song was given a special musical arrangement by Marcus Davis and Jan Duran. The words were written by Lloyd Oliver Corpuz and Christian Abuel. (Story/Photos by: Kane Errol Choa)