ABS-CBN is still the network of choice for most Filipinos in April as it brought relevant lessons and news stories to more viewers, hitting an average audience share of 45%, or a 12- point lead over GMA’s 33%, according to data from Kantar Media.
The Kapamilya network ruled in both rural and urban homes, particularly in Metro Manila where it scored an average audience share of 42% compared to GMA’s 25%, and in Mega Manila where it garnered 36% versus GMA’s 34%.
ABS-CBN also kept its lead in Total Luzon with 41% versus GMA’s 35%, in Total Visayas with 54% over GMA’s 26% and in Total Mindanao with 51% compared to GMA’s 29%.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
Included in the top 10 list of most watched programs in April are “FPJ’s Ang Probinsyano” (41%), “Pilipinas Got Talent” (36.9%), “Bagani” (33.2%), “TV Patrol” (28.8%), “MMK” (27.6%), “Wansapanataym” (27.5%), “Home Sweetie Home” (24.5%), “The Good Son” (20.6%), “Since I Found You” (20.6%) and “Rated K” (20.1%).
In addition, ABS-CBN ruled across all time blocks in April, particularly in prime time where it scored an average audience share of 50%, beating GMA’s 32%. (Story/Photos by: Kane Choa)