ABS-CBN remained unbeatable in March, leading it to record an average audience share of 47%, or 17 points higher compared to GMA’s 30%, according to data from Kantar Media.
Still leading the list of most watched programs in March is “FPJ’s Ang Probinsyano” (42.4%). It is followed by “The General’s Daughter” (32.3%), which triumphed over a new rival program with almost double the viewership.
“World of Dance Philippines” (31.5%) is the leading program on Saturdays and Sundays, while “TV Patrol” (30.9%) stayed as the Filipinos’ newscast of choice.
“Maalaala Mo Kaya” (28.7%) kept viewers inspired and “Halik” (24.5%) had them hooked. Also part of the top 10 list are “Rated K” (22.2%), “Wansapanataym” (21.9%) and “Home Sweetie Home” (21.6%).
Meanwhile, the Kapamilya network kept its lead nationwide, particularly in Metro Manila where it hit an average audience share of 44% versus GMA’s 24%, and in Mega Manila where it got an average audience share of 38% compared to GMA’s 30%.
ABS-CBN topped in Total Luzon where it registered 41%, beating GMA’s 33%; in Total Visayas where it scored 57% compared to GMA’s 23%; and in Total Mindanao where it garnered 56% versus GMA’s 25%.
ABS-CBN also won across all time blocks, particularly in the prime time block where it garnered an average audience share of 50%, or 20 points higher than GMA’s 30%. Likewise, the Kapamilya network reigned supreme in the morning block where it registered 38% compared to GMA’s 28%, in the noontime block where it hit 48% versus GMA’s 29% and in the afternoon block with 49%, beating GMA’s 30%.