Mt. Apo Foundation Inc. (MAFI) has upgraded its website with a new logo, brand statement, messaging, tone, color and brand assets.

These information assets were done in partnership with Works of Heart Creatives Inc. In the virtual launch event, Energy Development Corporation (EDC) CSR-PR head and MAFI chairman Atty. Allan Barcena emphasized the importance of a strengthened online community as a means to pivot in the COVID-19 climate.

“We’re glad that MAFI is keeping up with the times, and it’s very timely that we have our new website. This will be MAFI’s digital face to the whole world, not just to the country,” he said.

With the tagline “Empowered Communities, Sustainable Futures,” MAFI’s commitment has been translated into three programs—educational development, community and environment, and cultural heritage.

EDC CSR head Nancy Ibuna also extended her congratulations to the foundation for accomplishing its website revamp.

“I am privy to the hard work that the team has dedicated. Rest assured, Team MAFI, that EDC will always be here to support you. Suffice it to say that [the] MAFI-EDC partnership has definitely withstood the test of time and has accomplished a lot of breakthroughs in promoting sustainable development for its stakeholders within Mount Apo, especially for the indigenous peoples,” she said.

Since 1993, MAFI has established and nurtured relationships with the 33 barangays in Mt. Apo Natural Park. Now that their revitalized website is ready online, they look forward to an enhanced navigation experience, including more engagement from partners here and abroad. The hope is that this will create a shared vision for new partnership building and generate support from potential benefactors, said MAFI executive director Armando Pacudan. (Story/Photos by: Frances Ariola)