Cedie Lopez-VargasCedie Lopez- Vargas continues the Lopez Credo and Values campaign initiated by her father, chairman emeritus Oscar M. Lopez.

The executive director of the Lopez Memorial Museum, chair of the Lopez Group HR Council and head of logistics of ABS-CBN Corporation, Lopez-Vargas is expected to be visible in the social media component of the Group-wide campaign. Her avatar has become the visual cue to signal narratives of Lopez Values Stars.

“It is an honor as well as a great responsibility to be assigned this role…My task is simple—to share with you stories that may help you understand the importance of the Lopez values,” she said in an email to Lopez Group employees in November.

Lopez-Vargas said that by using social media to share how family members and other Lopez Group employees lived the values, everyone will better appreciate how these may be applied to their daily life.

“My father always reminded us that the Lopez businesses have always operated on the basis of values deeply held by the Lopez family and he said that it was just about time for us to formally make these known to all the people we work with,” she said.

Among those who have shared their stories were Lopez Group chairman Amb. Manuel M. Lopez and ABS-CBN chairman Eugenio Lopez III.

Amb. Lopez, speaking before the Lopez Group HR Summit on November 25, 2011 also acknowledged that social media is an indispensable tool that “digital migrants”—the generation that didn’t grow up using the Internet and digital devices—should learn to utilize.

“I am glad that the campaign to cascade the Lopez values is using the Internet, from email to Facebook. I believe that once we have mastered the use of social media, it would be easier to reach out to all 13,000 employees in the Lopez Group spread out from Ilocos to Davao and points in between,” he noted.

On October 20, 2011, Lopez-Vargas, along with the Lopez Group HR Council members, had organized the formal launch of the Lopez values at the Palm Grove in Rockwell Center. An update of The Lopez Way, an AVP recapitulating the Group’s mission, vision, values and history, which also included messages from members of the Lopez family, was shown during the event.

In the coming weeks, Lopez-Vargas said, employees can look forward to lively discussions on the Facebook group called Lopez Values Stars, which has already attracted more than a hundred members to date. She encouraged those who cannot access Facebook at work to do so at home.

The Lopez Values Stars homepage on Facebook