‘Krusada’: Standing up for the FilipinoTHE crusade of the Filipino for the Filipino has begun.

From ABS-CBN NCAD comes a program with the courage to take a stand and fight for change in the country—“ Krusada.”

“We don’t effect change with words alone. Sometimes, we have to take a stand. ABS-CBN journalists are ready to become true agents of change and it is through ‘Krusada’ that they can push for their own advocacies for the Filipino people,” said NCAD head Ging Reyes.

“Krusada” acts on and responds to the biggest and most pressing issues in each sector of society, spearheaded by the best and veteran journalists of ABS-CBN such as Ted Failon, Ces Drilon, Henry Omaga-Diaz, Lynda Jumilla, Gus Abelgas, Dyan Castillejo, Karen Davila, Julius Babao and Noli “Kabayan” de Castro.

Advocacy journalism that gives a clear standpoint and concrete action—this is what “Krusada” is all about. Because true public service is propelled by action, not merely words.

Meanwhile, the award-winning Bayan Mo, I-Patrol Mo: Ako ang Simula project is still going strong some four years after it was launched as Boto Mo, I-Patrol Mo in 2007.

NCAD’s community- and social services- focused citizen journalism project, now headed by hard-hitting columnist Inday Espina Varona, aims to help Filipinos call attention to issues and events in their communities. There are now 130,000 Boto Patrollers—with almost 40,000 of this number on Facebook—whose contributions are regularly featured on “TV Patrol” and “Bandila.”